The Lede Company.
Brand Intern
Fashion + lifestyle PR for a global agency, embedded during London Fashion Week.
The work
The Lede Company is a full-service strategic communications agency embedded in culture. During a semester abroad in London, I joined the Brand team supporting a portfolio of fashion and lifestyle clients across the UK and U.S.
What I did
- 1
Daily media monitoring and coverage tracking across UK publications and social platforms
- 2
Built media lists and coordinated product seeding + gifting logistics for stylists and creators
- 3
Produced monthly reports, brand hotsheets, and biweekly newsletters across UK and U.S. teams
- 4
Supported London Fashion Week press days — a firsthand look at how strategy plays out behind the runway
In her words
A semester abroad, and what it built
During my semester abroad in London, I joined The Lede Company as a Brand Intern. Working alongside the London team, I supported communications initiatives for multiple consumer brands while gaining firsthand experience in a fast-paced agency environment. The internship offered a window into how communication strategies move from planning to execution — successful campaigns are built on organization, collaboration, and strong professional relationships long before they ever reach the public.
Strategy behind the runway
London Fashion Week offered a unique opportunity to observe large-scale communications efforts in real time. Beyond the runway, I saw how months of preparation came together through media coordination, creator engagement, and collaboration across multiple stakeholders. The communications work was built on preparation, responsiveness, and strong relationships.
Relationships in the room
Press Day provided another perspective on strategic communications. Editors, stylists, and creators interacted with upcoming collections while the agency coordinated logistics and supported client objectives behind the scenes. Observing those interactions demonstrated how thoughtful planning and long-term relationship management contribute to successful communications.
Where this experience leads
Although my work centered on consumer brands, the experience reinforced that the part of communications I enjoy most isn't tied to one particular industry. I found myself most engaged by the strategic side — helping organizations communicate effectively, building strong professional relationships, and supporting thoughtful decision-making.
“What I didn't expect was how much it would shape the way I think about communications as a profession.”
Field notes
Next case study
UNC Press → Publicity Intern