Back to home
Case study 04Atlanta, GAJune 2025

Events & Venues Marketing Conference.

Conference Ops & Marketing Intern

Helped run a 400+ attendee national venue & live-event marketing conference.

The work

EVMC brings together marketing professionals from NBA arenas, stadiums, performing arts centers, convention centers, and live-event organizations nationwide.

What I did

  • 1

    Supported execution of a 400+ attendee national conference

  • 2

    Registration, attendee experience, session coordination, and speaker support

  • 3

    Supported PR through media briefs and post-event coverage reporting

  • 4

    Sat in on sessions on audience engagement, sponsorship strategy, and emerging tech

In her words

Inside the business of live events

EVMC brought together professionals from sports, entertainment, higher education, convention centers, performing arts venues, and live event organizations from across the country. As an intern supporting conference operations, I contributed behind the scenes while learning directly from industry leaders responsible for marketing some of the nation's most recognizable venues and events.

Strategy from the session floor

Rather than focusing solely on event execution, many sessions centered around larger business challenges — audience engagement, sponsorship strategy, consumer behavior, digital communications, and emerging technology. The conference demonstrated how communications professionals increasingly serve as strategic partners, helping organizations strengthen relationships and support broader business objectives.

What the experience built

Working directly with attendees reinforced the importance of professionalism, adaptability, and creating a positive experience in fast-paced environments. The role strengthened my interest in strategic communications work where communication functions as both a business tool and a leadership skill.

EVMC reinforced that effective communications extends far beyond messaging.
Atlanta · June 2025

Field notes

Fox Theatre marquee, Atlanta
Fox Theatre — EVMC Awards
State Farm Arena programmed for EVMC 2025
State Farm Arena
EVMC 2025 student team on the main stage
Student team — main stage
EVMC 2025 conference floor
On the conference floor
EVMC 2025 session
Session in progress
EVMC 2025 attendee experience
Attendee experience

Next case study

AnthropologieSales Associate

Keep reading