Internal Outreach Associate
Strategy research for client account teams at UNC's student-run PR agency.
The work
Heelprint is the student-run strategic communications agency at UNC. I supported account teams with the research, messaging, and stakeholder analysis behind their client plans.
Delivered research insights informing client positioning and media relations
Contributed to strategic communication plans across multiple accounts
Translated stakeholder engagement findings into campaign strategy
Next case study
Events & Venues Marketing Conference → Conference Ops & Marketing Intern